A Fresh Look, A Bold New Vibe. Introducing About That…
[Edmonton, Alberta, April 17, 2025] — A major shift has taken place at one of Alberta’s most established branding, marketing, and communications firms. After nearly three decades of serving clients across Western Canada and beyond, g[squared] has officially rebranded to About That….
“After months of working behind the scenes, our agency is proud to unveil our reimagined identity and share our bold vision for the future,” said Rudy A. Zacharias, President and CEO of About That…. “We’ve grown and evolved, and this transformation is a reflection of everything we stand for—big-picture ideas, lasting partnerships, and thoughtful solutions that resonate, engage, and inspire.”
Since 1996, g[squared] has partnered with hundreds of satisfied clients of all shapes and sizes—across nearly every industry and background. In 2023, the firm underwent a change in ownership, sparking the opportunity for reflection and reinvention.
“This evolution is about much more than a new name or aesthetic—it’s about the way we connect with people, champion local businesses and organizations, and deliver results that truly matter,” continued Rudy. “Because we’re About That….”
Charged with renewed energy and powered by a team of big-picture thinkers, creative problem-solvers, and strategic experts, About That… is ready to step into a new era of growth and innovation.
About That…
About That… is a full-service branding, marketing, and communications agency. With nearly 30 years of experience, we deliver strategic, purpose-driven solutions to help our clients navigate their challenges, break through the noise, and stand out in all the right ways.
Contact Information
Rudy A. Zacharias
President and CEO
About That…
rudy@weareAboutThat.com
780-465-0682
weareAboutThat.com