The Alberta Motor Transportation Association (AMTA) accelerates the growth of the commercial transportation industry through progressive programs, policies, and partnerships. When they connected with us, they had a few initiatives that needed to be revved up, packaged, and promoted.
The challenge...
AMTA is a dynamic, multifaceted organization that operates a wide range of programs and services. Our role was to help strategically position and market several unique projects to capture attention, gain interest, and build momentum with AMTA’s membership, staff, and external stakeholders. At the same time, we needed to ensure that each initiative aligned with AMTA’s overarching brand and reinforced its position as a trusted voice and industry leader.
The solution...
Our team shifted into high gear! We carefully crafted each deliverable with purpose, creating compelling and cohesive materials that attracted the right attention for each initiative and strengthened AMTA’s overall market position. Here’s what we delivered:
- Design of AMTA’s 85th anniversary wordmark
- A range of marketing services, including conference and gala support for the 85th anniversary, as well as social media assets, badges, PowerPoint presentations, newsletters, and more
- Copywriting, website design, and web development for the Driver Pathways’ website—an online superhighway of employment resources for the commercial transportation industry
- Logo design and PowerPoint presentation for the Driver of the Month program
- Logo design, conference materials, and marketing collateral for the Western Women with Drive program
- Campaign creative and promotional materials for the driver safety course, Situational Awareness for Material Handling: A Course for Yard Workers and Drivers
Anniversary Logo
Conference Lanyards
Campaign Posters
Website
The results...
Our strategic approach and creative execution not only bolstered AMTA’s market position as a trusted authority in the commercial transportation industry but also helped drive meaningful results. We helped increase brand visibility, garner stronger event and program engagement, enhance the client’s digital presence, and reinforce AMTA’s commitment to excellence—demonstrating the power and effectiveness of branding, marketing services, and advertising services.
The deliverables...
- Brand audit
- Wordmark
- Marketing collateral (brochures, social media assets, postcards, posters, badges, and swag)
- Logo and tagline
- Website design and development, copywriting, and optimization
- Landing page design and development
- Logo design
- PowerPoint slides
- eNewsletter graphics