ArrKann Trailer & RV Centre has been helping campers explore new horizons since 1977. When it was time to accelerate their market position, they teamed up with us—a strategic branding agency—for a complete brand overhaul.
The challenge...
ArrKann is a family-owned dealer of recreational vehicles. After more than 40 years in the business, their brand needed a tune-up. Competition was ramping up, and the client needed to shift gears to continue to appeal to existing customers and attract a new crowd of campers. Their goals were to showcase their passion for the RV lifestyle, their reputation for exceptional service, and their drive to help adventurers make unforgettable memories on the road.
The solution...
We set out to create a warm, engaging, and experiential brand that’s as inviting and exciting as a cross-country road trip. Capturing ArrKann’s rich history and strong family roots, we crafted a new logo and brand identity inspired by highway signage, national park icons, and vintage Girl Guide and Scout badges. ArrKann’s new tagline, “Best Trip Ever”, drives home the idea that RVing is about more than a vehicle; it’s about the moments shared in the great outdoors. The result is both nostalgic and fresh—a celebration of freedom and a call from the wild.
Logo
Logo: Before & After
Brand Guidelines
Brand Badges
Stationery & Banners
The results...
From the logo design and tagline to a wide range of marketing collateral, a targeted advertising strategy, and more, ArrKann’s new, cohesive identity achieved all goals. It’s aligned with the client’s mission, vision, and values, and, ultimately, it compels audiences to embark on their own adventures.
The deliverables...
- Logo and tagline
- Corporate identity package
- Key messages
- Brand story and purpose statement
- Brand guidelines
- Marketing materials
- Advertising development (print, radio and digital)
- Website layout
- Assorted signage