Eager to revitalize a dated brand, Capital Region Housing partnered with us for a total refresh. Together, we brought the organization’s revitalized identity to life... and it all started with a brand-new name—Civida! This project showcased the power of strategic branding.
The challenge...
Civida, formerly Capital Region Housing, is the largest provider of community and affordable housing in Edmonton. When they came to us, they felt their current brand was too institutional and disconnected from their mission and vision. They wanted to showcase their warmth, inclusivity, and community impacts. They needed a brand that could inspire connections for decades to come. To make it all happen, strategic branding and marketing were essential.
The solution...
Our team got right to work! Taking a data-driven approach, we crafted a comprehensive brand and marketing strategy and executed a wide range of deliverables. This included everything from a new name, logo design, and tagline to updated signage, marketing materials, and web design and web development. We also created a crisis management plan, ensuring every detail of the rebrand was thoughtfully executed to prepare for any challenge—and to position the client for long-term success.
Name & Logo
Logo & Name: Before & After
Stationery
Murals
Brand Guidelines
Website
The results...
The results were immediately impactful! Civida saw an increase in positive perception, both internally and externally. The rebrand closed the gap between the organization’s identity and its mission, helping to strengthen community ties and boost engagement.
The deliverables...
- Research
- Branding strategy
- Company re-naming
- Identity development
- Stationery package
- Key messages
- Marketing materials
- Event materials and support
- Signage
- Website
- Internal Communications Plan
- Crisis Management Plan